Deconstructing a $100M Brand: How The Ridge Manages Inventory & Pricing

The Ridge is a masterclass in disciplined commerce. Their pricing rarely drifts, their inventory is tightly controlled, and every stockout tells a story.

We tracked The Ridge for 24 hours using SpyHunt. What we saw was not chaos, but a system designed to protect margin and signal demand.

The Signals Hidden in Stockouts

When a flagship SKU disappears, it is not an accident. A stockout at The Ridge usually means one of two things:

1. A bestseller is being throttled to protect margin.
2. A restock is underway and they want to reset velocity.

Those moments are the clearest signal of what actually sells.

Inventory Moves = Pricing Intelligence

When inventory drops and price stays stable, it means the product is strong enough to sell without incentives. When price moves at the same time as stock pressure, it signals margin defense.

The Daily Report Shows the Real Story

SpyHunt��s email digest gives you the full timeline. When multiple SKUs move together, you can see the pattern in minutes instead of weeks.

What You Should Copy

• Track stockouts on bestsellers. That is where margin lives.
• Watch for coordinated inventory shifts. That is usually a campaign.
• Don��t chase noise. Follow the pattern.

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